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2014/15 Children’s flu campaign

“What I feel has made a difference in the Slough uptake of children’s flu vaccination this year are the community-based, grassroot interventions by the Oxford AHSN nurses” – Dr Onteeru Buchi B Reddy, Public Health Programme Manager, Slough Borough Council

The Oxford AHSN Children’s Network Nurses Liz Davis and Julie Wild liaised with the NHS England Thames Valley Area Team in Autumn 2014 to consider the factors contributing to wide variation in uptake of the children’s flu vaccination in 2013/14. They worked with GP practices, public health and Clinical Commissioning Group (CCG) leads, families and staff in Children’s Centres and professionals involved in children’s health across the Oxford AHSN region.

They identified a number of reasons for low uptake and drew up recommendations to support the extended flu programme in 2015/16. The recommendations include:

  • earlier provision of literature/leaflets/posters to health professionals
  • earlier collection and dissemination of ‘best practice tips’ from high achieving practices
  • facilitating collaborative working with Astra Zeneca’s (AZ) publicity material
  • presenting at CCG educational events in late summer/early autumn
  • offering evidence that visits to community settings to promote the vaccine and gather evidence of local concerns enables local teams to take action accordingly
  • contributing to training programmes for health professionals involved in immunisation
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