25 years’ technical and commercial experience across many sectors of the medical device industry in the UK, USA and Europe, where he has developed and launched many new products and led successful change management projects at scale. Guy has delivered many real-world evaluations and adoption projects while at Oxford AHSN and was the Network project lead for the national spread and adoption of placental growth-factor-based testing (NICE DG49). Guy is passionate about fully understanding the user experience to deliver the best solutions for the patient, provider and manufacturer.
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